For Hot Stuff, a small-batch hot sauce maker, the goal was to step away from the aggressive, "flamin' skull" tropes of the industry and move toward something far more inviting. I embraced a playful, naive design style that mirrors the joy of a homemade meal. By pairing a charming character with a warm palette of red, pink, and marigold, the branding shifts the focus from "extreme heat" to everyday kitchen happiness. It’s an approachable, hand-crafted identity designed to bring a little extra personality to the dinner table.