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Scandal (App)

Mobile Interactive Story Game: UX, Art Direction & Growth

In 2021 I led the end-to-end UX/UI design, art direction, and content strategy for this startup's mobile narrative game. We launched a high-fidelity, unified experience that overcame market saturation to achieve over 100,000 downloads.

Scandal Interactive Story Screens
Pace Budget Screens

Pace (App)

Designing a Dynamic, Proactive Budgeting Coach for Variable Income

I designed Pace, a mobile budgeting app that replaces retrospective tracking with a dynamic, guilt-free spending barometer to provide proactive behavioral coaching and eliminate friction for users managing variable incomes.

Smart Swap (App)

AI-Powered Swaps: No More Guesswork, No More Waste.

A UX case study for a Functional AI Rewrite engine. SmartSwap allows users to simply check off items to replace, and the system delivers a chemistry-corrected recipe, transforming a complex AI tool into a confident, one-click solution for everyday home cooks.

Smart Swap Screens
Leafy Gems Screens

Leafy Gems (Responsive Website)

Designing a Responsive E-Commerce Webshop for an Exotic Plant Seller

A UX case study detailing how strategic design decisions, including a WYSIWYG guarantee, scheduled local pickup flow, and a dark, luxurious aesthetic, solved critical trust issues for high-value collectors in the niche Canadian exotic plant market.

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