Leafy Gems
Project Type
Brand Identity & Stickers
Role
Lead Designer & Illustrator
Year
2025
Tools Used
Illustrator, Procreate, Photoshop, Figma
Leafy Gems is a new Vancouver boutique shop bringing exotic plants to Canadian collectors starting in February 2026. They needed a brand identity that felt both playful and professional. Basically, a look that says "we love rare plants just as much as you do." I teamed up with them to create their logo, colour palette, and overall brand vibe.
To add a bit of personality to their packaging, I also illustrated a custom set of stickers. These little surprises help Leafy Gems connect with their community and add a little happy surprise for the customer every time they unbox their new plants at home.
About the Project
Welcome to the home jungle.
Collaborating closely with the owners of Leafy Gems, I developed a brand identity that intentionally breaks away from the standard "clean white" aesthetic often found in the plant industry. We wanted to build a deep emotional connection with collectors, so we traded minimalist clinical looks for a lush, high-end feel that doesn't sacrifice quality. The palette is a direct reflection of nature’s most sought-after rarities, mixing deep "Forrest Green" jungle tones with vibrant pinks inspired by the striking patterns of variegated leaves.
Bringing leafy gems to life.
After locking in the color palette, the typography, and the logo, the brand identity felt complete. I used these elements as a foundation to build out the webshop, ensuring the design stayed consistent with the clean, simple style I'd established. From there, I transitioned the same visual language into a set of physical stickers to use for the launch. It’s been a straightforward process of applying those core design choices across both the digital store and the new merchandise.
I've been designing the new Shopify e-commerce shop for Leafy Gems, and it’s coming together beautifully! The vision for this store is to create a seamless, high-end shopping experience that highlights the natural elegance of their gemstone collection. By utilizing a clean, mobile-first Shopify theme, I’ve focused on high-resolution imagery and a refined layout that allows each unique piece to shine. From intuitive product filtering to a streamlined checkout process, every detail is being crafted to make sure customers can easily find and fall in love with their next treasure. It’s an exciting project to be a part of, and I can't wait to see the finished store go live!