R+V Insurance
Project Type
Social Media Ads, Website
Role
Designer
Year
2018-present
Tools Used
Illustrator, Photoshop, After Effects, Premier
I have been collaborating with R+V Insurance, one of Germany's largest insurance providers, as a freelancer through the creative agency DingDong Berlin. During this partnership, I’ve had the opportunity to work on a diverse range of projects. My contributions have spanned from helping with the development of a website for a charitable initiative and online voting campaign to various social media advertisements over the years. It has been a rewarding experience to apply my creative skills across such a broad spectrum of digital and promotional platforms for a major industry leader who has the well-being of people at the centre of their mission.
About the Project
Insurance for every situation and person
To promote R+V’s diverse portfolio, I developed targeted content that addressed specific audience segments rather than the general public. We adapted the visual style and messaging for different ages and life situations, ensuring that the brand's inclusive offers connected relevantly with every group across platforms like TikTok and Meta.
Helping young people prepare for their future
I’ve supported DingDong with the "Vorsorge-Check" (Provisions Check) campaign for R+V Insurance, which focuses on helping young people set themselves up optimally for their future. We developed a multi-stage campaign specifically designed to reach a younger demographic on Meta, Instagram, and TikTok. The goal was to break down complex topics like old-age provision and income protection into accessible, relatable content that explains the product's value without the usual jargon. By meeting this audience where they already spend their time, we were able to guide them through the importance of early planning and encourage them to take proactive steps for their long-term financial health.
Utilizing AI generated Images
For parts of the 'Provisions Check' campaign in early 2025, we leaned into the emerging wave of generative AI to create a distinct and engaging visual language. At a time when high-quality AI imagery was just beginning to gain mainstream traction. We utilized the technology to generate playful, eye-catching visuals that disrupted the standard insurance aesthetic. This experimental approach allowed us to capitalize on the novelty of the medium, successfully capturing audience attention through a fun and forward-thinking lens.
Showing real people to explain the product
To further humanize the brand, we also produced a series of videos featuring actual R+V employees rather than actors. The idea was to explain the products in a fun, friendly, and approachable manner, making the information feel less like a sales pitch and more like a helpful conversation. By putting real faces to the name, we aimed to build an authentic connection and establish trust, showing potential young clients exactly who they would be relying on for their future security.
Making car insurance easy to understand
In addition to the youth-focused initiatives, I worked on a targeted video campaign for Meta, Instagram, and TikTok centered on car insurance for families and electric vehicle owners. We utilized video to build an emotional connection, using a guiding voiceover to walk potential customers through the "why" and "how" of their coverage. By focusing on the specific needs of modern families and the transition to sustainable mobility, the campaign aimed to simplify the technical aspects of car insurance while highlighting the peace of mind it provides in everyday life.
